Labeling Starbucks coffee as a premium experience is a bold statement. Did he never drank real coffee? “Oh but it’s premium because our coffee tastes so bad, we just add a lot of sugar and flavors to it so you won’t notice.”
I would actually pay $9 for the premium experience of seeing this CEO getting a cup of boiling hot coffee in his face.
The coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
Labeling Starbucks coffee as a premium experience is a bold statement. Did he never drank real coffee? “Oh but it’s premium because our coffee tastes so bad, we just add a lot of sugar and flavors to it so you won’t notice.”
I would actually pay $9 for the premium experience of seeing this CEO getting a cup of boiling hot coffee in his face.
probably not, hes probably like mcdonald ceo, he likes this “product”
The coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
Ok, I can get that at every single other cafe bar in town, but with a genuine smile instead of an American one.
Sure. But that is what they mean with the experience. It is not about the coffee itself.
That’s what I don’t want to understand. The experience is not premium, it’s like any fast food joint. Standardized, quick, efficient.
You’ll get a better experience at almost any small café next door.
Labeling all of that a premium experience is a bold statement when talking Starbucks.