Valuy@lemmy.zip to Mildly Infuriating@lemmy.worldEnglish · edit-25 days agoStarbucks CEO defends a cup of coffee costing $9cdn.imgchest.comvideomessage-square184linkfedilinkarrow-up1458arrow-down111
arrow-up1447arrow-down1videoStarbucks CEO defends a cup of coffee costing $9cdn.imgchest.comValuy@lemmy.zip to Mildly Infuriating@lemmy.worldEnglish · edit-25 days agomessage-square184linkfedilink
minus-squareB0rax@feddit.orglinkfedilinkEnglisharrow-up1·4 days agoThe coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
minus-squarefroh42@lemmy.worldlinkfedilinkEnglisharrow-up1·4 days agoOk, I can get that at every single other cafe bar in town, but with a genuine smile instead of an American one.
minus-squareB0rax@feddit.orglinkfedilinkEnglisharrow-up1·4 days agoSure. But that is what they mean with the experience. It is not about the coffee itself.
minus-squarefroh42@lemmy.worldlinkfedilinkEnglisharrow-up2·3 days agoThat’s what I don’t want to understand. The experience is not premium, it’s like any fast food joint. Standardized, quick, efficient. You’ll get a better experience at almost any small café next door.
minus-squarepotoooooooo 🥔@lemmy.worldlinkfedilinkEnglisharrow-up1·4 days agoLabeling all of that a premium experience is a bold statement when talking Starbucks.
The coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
Ok, I can get that at every single other cafe bar in town, but with a genuine smile instead of an American one.
Sure. But that is what they mean with the experience. It is not about the coffee itself.
That’s what I don’t want to understand. The experience is not premium, it’s like any fast food joint. Standardized, quick, efficient.
You’ll get a better experience at almost any small café next door.
Labeling all of that a premium experience is a bold statement when talking Starbucks.