Hi this is a relatively new form of ‘ragebait’ ad which is designed to be shared on social media by people who hate it.
The vast majority of people think it’s disgusting, but it gets shared around enough that the CO’s which they’re actually marketing to will see it and be tempted.
Yes. It loosely fits into the category of viral marketing, which usually tries to exploit positive emotions to spread brand awareness (eg. through memes), but in this case they’re achieving the same effect by harnessing people’s anger at the state of the world. It’s a little dark!
Hate drives post interaction more than any other emotion, advertising is now all about online post interaction because it’s where many people shop now. Anytime you feel upset at an Ad it means it worked because you thought about it.
Hi this is a relatively new form of ‘ragebait’ ad which is designed to be shared on social media by people who hate it.
The vast majority of people think it’s disgusting, but it gets shared around enough that the CO’s which they’re actually marketing to will see it and be tempted.
Please don’t give it the attention it wants.
Came here to post the same.
Came here to post the same.
Maybe this should be the graffiti
really?
Yes. It loosely fits into the category of viral marketing, which usually tries to exploit positive emotions to spread brand awareness (eg. through memes), but in this case they’re achieving the same effect by harnessing people’s anger at the state of the world. It’s a little dark!
Hate drives post interaction more than any other emotion, advertising is now all about online post interaction because it’s where many people shop now. Anytime you feel upset at an Ad it means it worked because you thought about it.
I doubt there are any CEOs on Lemmy
Well, shit
772 upvotes at the moment I’m replying
And I fell for the rage bait too
Seems to work too well…