The original Starbucks was pretty good and even for a while after they started the franchise they were still a bit above average quality. They’re crap now, but that was a slow decline over the last decade. So they can coast on the reputation the original built and rely on their current customers either not ever having had good coffee or not noticing the slow incremental decline.
The original Starbucks was pretty good and even for a while after they started the franchise they were still a bit above average quality. They’re crap now, but that was a slow decline over the last decade. So they can coast on the reputation the original built and rely on their current customers either not ever having had good coffee or not noticing the slow incremental decline.