There are a lot of small websites on the Internet: Interesting websites, beautiful websites, unique websites.
Unfortunately they are incredibly hard to find. You cannot find them on Google or Reddit, and while you can stumble onto them with my search engine, it is not in a very directed fashion.
It is an unfortunate state of affairs. Even if you do not particularly care for becoming the next big thing, it’s still discouraging to put work into a website and get next to no traffic beyond the usual bots.
I love the fact that federation means we could have a grandma-focused instance that applies all my hypothetical filters by default. It’s possible… but there is currently no desire to become the front page of the internet. We’re a niche, and that just means we aren’t the place to try to advertise for the little guy.