I hate the word. I’m an audio enjoyer. I can critique every aspect of a song and recording. But why? The song is what matters.

Ive been saying for years and I say it to clients. Motown had a damn dirt basement that flooded every year. And look how fucking good they sounded. Because they had talent and soul (well, and amazing transformers…)

Gear is fun, it doesn’t matter AT ALL if there’s talent.

That said, a good mix can elevate a track immensely.