The idea of psychological pricing is that the price is perceived lower. But as you imply, the price is in the image is (to me at least) perceived higher, with all the 9s. Especially the 99 cents seem counterproductive to include…
In this case I doubt they are trying to sell the piano. They are trying to make it look as expensive as possible so everything else in the store seems really cheap in comparison.
The idea of psychological pricing is that the price is perceived lower. But as you imply, the price is in the image is (to me at least) perceived higher, with all the 9s. Especially the 99 cents seem counterproductive to include…
In this case I doubt they are trying to sell the piano. They are trying to make it look as expensive as possible so everything else in the store seems really cheap in comparison.