The office concluded Canadian Tire had attempted to convince consumers that sale items were on deep discount by including an artificially inflated regular price on its advertising material.

Analysis of sales data showed that the products in question were rarely sold or advertised at the so-called regular price.

Under the agreement reached between the parties, Canadian Tire admitted liability for five of the products under investigation, including Henckels and Cuisinart knife sets, Lagostina and Heritage cookware, and a Dewalt cordless drill.

Canadian Tire can choose to be less obvious by advertising at the “regular price” more. Or by showing a lower regular price. Or continue this practice because $1.3M doesn’t hurt their profits.

The view is beautiful!

Canadian Tire sells radon test kits and monitors. Other retailers will carry it too.