“Make my coffee look like an egg bagle, and make it taste like you dipped a glazed donut into it, but without actually doing that, I don’t want chunky coffee”
That’s how I used to order my coffee from the donut place at 3 am before my 4 am airport shift. I was young, i’ve grown, but they always got it basically right. I make my own now, much much darker with less sugar. With just as much questionable content. Because I have ONE good coffee and top it off until it sucks and I don’t want more.







Of course, how else to drive you to use their pickup/delivery service for a premium, or to order online where they can really gouge you individually with surveillance pricing.
They were never going to do surveillance pricing in store, that’s too hard, but why have useable stores at all? Throw everything in locked cases, staff minimally, ignore complaints, profit (this quarter).