China recently decimated their (previously thriving) influencer ecosystem, simply by requiring that health influencers have documented health education, financial influencers have finance education, etc… China implemented the rule, and immediately banned like ~95% of all their health influencers. The rule targets both individual influencers and the platforms that host them. And no platform wants to stick their neck out and eat fines for some random influencer. So influencers who didn’t have documented education got banned basically overnight.
China recently decimated their (previously thriving) influencer ecosystem, simply by requiring that health influencers have documented health education, financial influencers have finance education, etc… China implemented the rule, and immediately banned like ~95% of all their health influencers. The rule targets both individual influencers and the platforms that host them. And no platform wants to stick their neck out and eat fines for some random influencer. So influencers who didn’t have documented education got banned basically overnight.