Just of note, this is the top-selling device in Q2 2026. I don’t know if you know about this, but everything is expensive in 2026, so it makes sense that less budget-conscious consumers have bought smartphones. This means it’s a lot more likely for an expensive device like the S26 Ultra to be at the top right now, since people with the money to shell out over $1300 for a smartphone are more likely to buy a new phone.
A lot of the headlines are treating this as a victory for Samsung, like the S26 Ultra is a huge leap or something that has convinced consumers to spend well over a grand on a smartphone, when I feel that’s blatantly false.
Just of note, this is the top-selling device in Q2 2026. I don’t know if you know about this, but everything is expensive in 2026, so it makes sense that less budget-conscious consumers have bought smartphones. This means it’s a lot more likely for an expensive device like the S26 Ultra to be at the top right now, since people with the money to shell out over $1300 for a smartphone are more likely to buy a new phone.
A lot of the headlines are treating this as a victory for Samsung, like the S26 Ultra is a huge leap or something that has convinced consumers to spend well over a grand on a smartphone, when I feel that’s blatantly false.