I would imagine that a lot of people are only now upgrading from some of the older S series devices, and there have been enough improved from e.g. S22 to S26 to warrant an upgrade.

I would also guess that some people, particularly those who are less tech-literate, like Samsung’s new AI features (it was like the majority of their recent keynotes, there are very few hardware changes!) that they restrict to the newest devices. I would guess this isn’t to most people’s tastes on Lemmy, but a regular person just sees cool image editing tools and summarisation features.

But yeah, purely hardware wise, the new Samsung devices have barely changed aside from the chip bump, and the “privacy screen” of the Ultra, as it turns out, doesn’t really work that well (something noted in a Mrwhosetheboss video, where the phone number of one of their friends/staff was accidentally leaked, and they usually shill Samsung’s AI features to a high degree), and it also cuts down the resolution when enabled which isn’t great. Viewing angles when it’s disabled are also worse than last year