Speaking during a Summer Game Fest interview with Game Business Live (via GameSpot), Microsoft's recently installed Xbox chief strategy officer, Matthew Ball, spoke about the impact of...
Good. Then reduce the price and remove the useless parts of it.
Interestingly, Apple made their One subscription pick&mix (you can choose to e.g. only have the iCloud expansion + Arcade in it, reducing the monthly cost), and it drove subscriber numbers up.
Microsoft could do the same. Offer the service at a fair price, allow users to choose what parts of a conjoined service stack they want, and you’ll have users.
Force them to go all-or-nothing (which was what the restructuring of Game Pass led to), and jack up the prices 3-4x, and watch them go away by the millions.
Good. Then reduce the price and remove the useless parts of it.
Interestingly, Apple made their One subscription pick&mix (you can choose to e.g. only have the iCloud expansion + Arcade in it, reducing the monthly cost), and it drove subscriber numbers up.
Microsoft could do the same. Offer the service at a fair price, allow users to choose what parts of a conjoined service stack they want, and you’ll have users.
Force them to go all-or-nothing (which was what the restructuring of Game Pass led to), and jack up the prices 3-4x, and watch them go away by the millions.